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Tuesday, 26 July 2011

Google Tests a New Interface


Google Tests a New Interface

Another day, another Google experiment. This time, Google tests a new search button inspired by Bing and removes the "I'm Feeling Lucky" button from the homepage, probably because it's no longer useful. Google Instant makes the search button unnecessary most of the time, so Google could remove it altogether. It's interesting that the new design emphasizes the search button instead of making it less prominent.


Google's experiment highlights the header of the search results pages and uses gray/red icons and labels in the vertical navigation menu. Another change is that the "cached" and "similar" links are placed in the Instant Preview box, so they're more difficult to find.



All the icons and images for this experiment are available in a sprite.

click for full size
click for full size
click for full size

5 comments:

  1. Optimized for Infinite Scrolling?

    Although nothing is for sure at this point (many of Google’s tests don’t get beyond the experimental phase, and there were erroneous reports of Google testing infinite scrolling late last year), this new search user interface has prompted speculation that Google may be preparing to introduce infinite scrolling (something Marissa Mayer didn’t sound too excited about), which could potentially have huge SEM implications. In Google's case, infinite scrolling would mean eliminating pagination, so users wouldn't have to click on Page 2, 3, 4, etc., or the "Next" link to see more results.

    For SEO, infinite scrolling would mean the end of “ranking for page 1,” as there would only be one page. It could also change user behavior, as they might be more willing to look beyond Google’s top 10 results and click on results that typically are more “buried” on Page 2 or lower.

    One study has already suggested that tablet (specifically: iPad) users are more willing to go deeper into the search results, making a top spot in Google less valuable.

    For AdWords, it would be interesting to see if advertisements scrolled down the page, or if they would remain locked at the top of the page. Would infinite scrolling harm smaller advertisers?

    Google is also big on speeding up search (touting the 2-5 seconds saved per search with Google Instant and the forthcoming prerendering in Instant Pages), what better way than to not force users to click on a page number to get their search results? This would also make sense for touchscreen devices, which coincides with Google’s increasing focus on mobile.

    Google has previously introduced “instant scrolling” for Google Images (following Bing’s lead), which lets you see up to 1,000 images per page, and a scrolling map that appears on the right on Places searches.

    Startup search engine DuckDuckGo provides infinite scrolling results.
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  3. Another day, another Google experiment. This time, Google tests a brand new search button inspired by Bing and removes the "I'm Feeling Lucky" button from the homepage, most likely because it's no longer useful. Google Instant makes the search button unnecessary most of the time, so Google could remove it altogether. It's fascinating that the brand new design emphasizes the search button instead of making it less prominent.

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  4. Google Tests New Search Results Design

    Google frequently tests new interfaces, layouts, colors and placements of icons, buttons and links. But when they do these tests, it seems a very limited number of people see it. But over the weekend, Google did a search results interface test and it seemed to me that Google let it lose to a larger set of testers then they have done so before. Or maybe the test was so outrageous that testers actually cared enough to complain?

    I have screen shots from a bunch of readers but I'll share only three. The credit for these images goes to @HilzFuld, BlogsNDA and a WEbmasterWorld thread:

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  5. GoogleのSERPのUIテスト。サイトリスト間に点線の罫線入るのいいね。RT @seo_theory SE Roundtable: Google Tests New Search Results Design: Google f... http://bit.ly/jzZd7N

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