Introducing Google Catalogs
You’d expect this from Apple, but Google just upped their game by releasing a Catalog app that aggregates the world’s leading retail brands into your tablets. A new interactive shopping experience with Macy’s, Urban Outfitters, Sephora and many many others.
On the heels of its major mobile announcement Monday that it plans to buy smartphone-maker Motorola Mobility, Google Inc. has unveiled an iPad app dubbed Google Catalogs, which enables shoppers to shop a wide array of digital catalogs.
ReplyDeleteThe app presents 50 catalogs, including those from such retail heavy hitters as Anthropologie, Blue Nile Inc., Crate & Barrel, L.L. Bean Inc., Patagonia Inc., Pottery Barn, Rugby from Polo Ralph Lauren Media LLC, Sephora USA Inc. and Williams-Sonoma Inc. Google divides catalogs into seven sections: Women’s Fashion & Apparel, Jewelry, Beauty, Home, Men’s Fashion & Apparel, Kids & Baby, and Gifts.
Shoppers can flip through the pages with the swipe of a finger on the tablet screen. Small price tags appear on product images; touching a price tag opens up a window with products details. On the details screen are two buttons: Buy on Website and Find Nearby.
ReplyDeleteThe app allows you to flip through catalogue pages as you’d expect, and extends that to detailing out each product, playing videos and other rich content, while providing a “Buy Now” button to launch the brands e-comm store or “Find A Store” button which instantly maps locations with directions.
ReplyDeleteSo who’s on board so far? Urban Outfitters, Williams-Sonoma, Sephora, Macys, Bloomingdales, Crate&Barrel, Lands’ End, Nordstrom, Patagonia, UGG and many many of others!
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ReplyDeleteGoogle does opensource because they like to do business with open technologies based on standards and that’s why they get so much love from geeks & hackers.
ReplyDeleteApple controls the entire ecosystem of their devices forcing other companies to give then 30% of all transactions and using closed proprietary technologies and advertising for HTML5 only to go against other proprietary technologies (Adobe Flash).
Everyone knows how Google is making money.
ReplyDeleteiOS is as much an ad platform as Android for Google.
Everything Google is doing (Chrome, Chrome OS, Android, Google TV …) is done so that more people use the Internet.
And the more people are using the Internet, the more Google make money from Internet advertising.
As a user, I love the Google business model because it give the user the best services for 0$.
What a naive thinking! Do you think that google is any less evil the Apple? Let me tell you son: Every google action has a huge motive behind it. Android is an ad platform for google & every thing google does is really to extend it.
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